comScore: 38 Percent Of Smartphone Owners Have Used A Mobile Device To Make A Purchase

Mobile shopping is undoubtedly on the rise, and today comScore is releasing new data reinforcing this continuing trend. According to the data research and analysis firm, 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on smartphones during the month of September included digital goods, clothing/accessories, tickets and daily deals. In September, two-thirds of all smartphone owners performed some sort of shopping activity on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/bPkgbngGvYM/

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